Indian Communication Thought, Theories, and Models

Indian communication traditions have evolved over centuries, deeply rooted in the country’s philosophical, literary, and artistic heritage. From the Vedic period to classical and folk traditions, communication in India has been shaped by oral transmission, written texts, and performance arts. This chapter explores Indian communication thought, theories, and models by analyzing the key concepts of Sanchār (communication), Vāk/Vāni (speech), Bhāsha (language), and Naad Brahma (primordial sound). It also examines ancient writing systems, Vedic principles of communication, and the contributions of notable scholars like Bharat Muni, Abhinava Gupta, Kautilya, and Bhartrhari. The significance of Indian dramatic, musical, dance, and sculptural traditions in shaping communication frameworks is also discussed. Finally, the chapter highlights the relevance of Indian communication traditions in contemporary times, providing a holistic understanding of their enduring influence.