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The article examines the multiple rationalities involved in the trajectory of entrepreneurial activity under conditions of radical uncertainty in the favela of Rocinha, Rio de Janeiro. The research is a qualitative analysis of the case of Carteiro Amigo, which can provide valuable insights into how entrepreneurial activity responds to change designing its trajectory through a balance between uncertainty and control. In doing so, we use the lens of effectuation theory combined with a structural feature of near-decomposability from Herbert Simon as an interpretive key to exploit locality and contingency through control strategy. As a result, the article sheds light on understanding what and how sustain the endurance of this entrepreneurial development journey over 20 years in Rocinha.

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In Uncertainty We Trust: The Entrepreneurial Activity in the Favela of Rocinha, An Experience of Design and Control

  • 会议论文

  • 发表日期：

    2025年

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  • Aline Brufato,
  • Roberto Bartholo

摘要

The article examines the multiple rationalities involved in the trajectory of entrepreneurial activity under conditions of radical uncertainty in the favela of Rocinha, Rio de Janeiro. The research is a qualitative analysis of the case of Carteiro Amigo, which can provide valuable insights into how entrepreneurial activity responds to change designing its trajectory through a balance between uncertainty and control. In doing so, we use the lens of effectuation theory combined with a structural feature of near-decomposability from Herbert Simon as an interpretive key to exploit locality and contingency through control strategy. As a result, the article sheds light on understanding what and how sustain the endurance of this entrepreneurial development journey over 20 years in Rocinha.