Youth, Celebrity Culture, and New Populism

This essay examines the interaction between celebrity culture and new populism, significantly impacting young people’s conduct and aspirations. The influence of celebrity culture on how young individuals perceive themselves and their objectives is amplified by social media and influencers. Concurrently, new populist movements attract disillusioned youth seeking a change in conventional politics. The interaction between the celebrity-like strategies employed by new populist leaders and celebrity endorsements heightens their influence on the younger generation. However, this interaction may lead to conflicts between materialistic values and the socioeconomic promises of the new populism. Addressing these challenges requires promoting media literacy, responsible endorsements, and educational support, empowering youth to navigate these influences critically and collaboratively to shape a better future.