Crafting Global Green Diplomacy: The Strategic Narrative of the European Union

This Chapter examines the pivotal role of strategic narrative in the European Union's external action. By deftly articulating values and interests, the European Union's strategic use of narrative shapes global diplomacy, projecting its vision for cooperation and advancement. Serving as an embodiment of soft diplomacy, this narrative fosters collaboration and positions the European Union as a guiding force. However, divergent narratives among international actors, exemplified by Brazil's perspective on Amazon protection, can impede its effectiveness. Balancing the narrative with a nuanced recognition of diverse viewpoints is crucial for successful diplomacy, as the European Union navigates complexities to uphold its values and interests in agreements such as the European Union-Mercosur Association Agreement.