Life Satisfaction among Driver-Partners in a Gig Economy: A Case Study from Vietnam

This chapter examines the life satisfaction of driver-partners engaged in the gig economy in Vietnam. The gig economy refers to a market characterized by short-term contracts or freelance work as opposed to permanent jobs. The chapter investigates the factors contributing to their life satisfaction and analyses how their occupations impact this aspect of their lives. Through the utilization of Confirmatory Factor Analysis and Structural Equation Modelling, the survey data are examined to determine which factors can best explain several constructs. The study reveals that economic benefits and trust among partners in their working communities positively correlate with the life satisfaction of driver-partners. Interestingly, increased reciprocity between driver-partners and customers does not necessarily elevate their satisfaction levels as expected. These findings can assist policymakers and managers in comprehending the key factors influencing life satisfaction among gig economy workers.