This chapter examines consumer addiction as a deeply rooted phenomenon that extends far beyond individual pathologies and must be understood as a collective expression of a consumerist society. Historical, economic, and social developments have contributed to the fact that consumption is no longer merely a means of satisfying needs, but has become a central component of social identity formation and symbolic belonging. Consumerism functions as a kind of modern religion, enticing with promises of salvation, but often leading instead to dependency and self-alienation. A historical overview is provided, showing how the transition from need-based consumption to excessive, often compulsive consumption took place, and what role market mechanisms, psychological manipulation, and social norms play in this process.