Negotiating Trust: How Intercultural Misunderstandings Block Negotiations
摘要
International negotiations often fail due to internal organizational issues. This chapter examines a case in which internal coordination between a German subsidiary and its French parent company becomes the real negotiation under pressure—even before the union sits at the table. Using a realistic example from industry, it demonstrates how cultural differences in decision-making, communication, and leadership can lead to internal deadlocks. The case illustrates why, in the context of international corporations, trust is not built through loyalty—but through a clear negotiation architecture.