This chapter marks the beginning of the reader’s personal involvement, aimed at those who wish to lose weight in the long term. Before embarking on their very personal “weight reduction project,” an initial “mini-psychoanalysis” is necessary to gain insight into oneself, one’s desires, thought patterns, attitudes, and goals. Through a process of completely honest self-reflection, readers gain a clear understanding of who they are, why they are (over)weight, and what they wish for and why. This chapter lays the psychological foundation for embarking on one’s own new “era of weight.”