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Which factors influence employer attractiveness independently of generation? Using a hierarchical multiple linear regression, the extent to which 19 attractiveness factors predict perceived employer attractiveness was calculated. The results show that both instrumental characteristics (e.g., work tasks, compensation) and symbolic characteristics (e.g., opportunities for identification, company image) are relevant, with no general superiority of one category over the other being demonstrable.

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Relevant Across Generations: Analysis of Key Employer Attractiveness Factors

  • 章节

  • 发表日期：

    2025年

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  • Katharina Sachse,
  • Claus-Peter Heinrich,
  • Silke F. Heiss,
  • Sandra Sülzenbrück

摘要

Which factors influence employer attractiveness independently of generation? Using a hierarchical multiple linear regression, the extent to which 19 attractiveness factors predict perceived employer attractiveness was calculated. The results show that both instrumental characteristics (e.g., work tasks, compensation) and symbolic characteristics (e.g., opportunities for identification, company image) are relevant, with no general superiority of one category over the other being demonstrable.