Employer attractiveness is considered a key to success in the competition for qualified employees. If the benefits of employment at a particular organization—comprising instrumental (e.g., compensation, working conditions) and symbolic attributes (e.g., image, values)—are perceived as high, this significantly strengthens the employer brand. Companies that position themselves as attractive employers can thus attract and retain talent in the long term, which reduces turnover and enhances employee motivation. Whether and to what extent generation-specific measures are necessary to promote employer attractiveness is a subject of ongoing debate.