Generation Z is polarizing. According to some headlines, they are lazy and a risk to the economy. Others, however, see them as an opportunity for a revolution in the world of work. The public debate is often loud and rarely evidence-based. For employers, the question arises as to whether they should offer generation-specific programs to attract, retain, and motivate young people. Our book aims to provide answers to the question of whether and to what extent generations differ in their perceptions of attractive employers. The goal is to deliver scientifically grounded insights and practical recommendations for human resource management.