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This chapter examines the importance of advertising for the mission movement in the 19th and the first half of the 20th century. Particular attention will be paid to how images and objects were used to advertise missionary purposes in mission suitcases, missionary festivals and exhibitions. How did these images combine narratives of salvation, conversion, civilization and development and how did these images correspond to the spirit of the time?

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Missionskoffer, Missionsmuseen und Ausstellungen: Werbestrategie von Missionen

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  • 发表日期：

    2025年

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  • Karolin Wetjen

摘要

This chapter examines the importance of advertising for the mission movement in the 19th and the first half of the 20th century. Particular attention will be paid to how images and objects were used to advertise missionary purposes in mission suitcases, missionary festivals and exhibitions. How did these images combine narratives of salvation, conversion, civilization and development and how did these images correspond to the spirit of the time?