Films were a crucial element in the fundraising campaigns of the Bethlehem Mission Society (SMB) during the 1950s and 1960s. They showcased the missionary activities in non-European regions and depicted the people living there to the Swiss public, significantly shaping perceptions of self and others. This article examines how films about colonial Zimbabwe emphasized the contrast between „the traditions of others“ and „our own modernity,“ highlighting how colonial structures were embedded in these missionary modernity concepts.