Trend Analysis: Understanding Effects
摘要
This chapter describes the structuring, analysis, and interpretation of the researched information. The trend microcosm serves as a methodological framework for understanding the identified signs and their interrelationships, achieving an analytical understanding of the trend development, and using this to expand a trend further into the future. The findings from the trend microcosm form the basis for the company-specific interpretation and derivation of recommendations. The Futures Wheel is introduced as a participatory approach to analyzing trends in a workshop setting.