This chapter describes the structuring, analysis, and interpretation of the researched information. The trend microcosm serves as a methodological framework for understanding the identified signs and their interrelationships, achieving an analytical understanding of the trend development, and using this to expand a trend further into the future. The findings from the trend microcosm form the basis for the company-specific interpretation and derivation of recommendations. The Futures Wheel is introduced as a participatory approach to analyzing trends in a workshop setting.

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Trend Analysis: Understanding Effects

  • Jörg Blechschmidt

摘要

This chapter describes the structuring, analysis, and interpretation of the researched information. The trend microcosm serves as a methodological framework for understanding the identified signs and their interrelationships, achieving an analytical understanding of the trend development, and using this to expand a trend further into the future. The findings from the trend microcosm form the basis for the company-specific interpretation and derivation of recommendations. The Futures Wheel is introduced as a participatory approach to analyzing trends in a workshop setting.