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The winning wheel is ideal for gaining insights into the strategic orientation of companies and especially for uncovering indications of their resilience. The following case study is intended to illustrate this. It is necessary to search texts for key terms and assign them to the dimensions of the winning wheel. The analyzed text comes from an interview with former VW CEO Herbert Diess and reveals what the path to a self-driving company looks like.

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First Case Study: Evaluating Interviews with the Winning Wheel

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  • 发表日期：

    2025年

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  • Achim Röhe

摘要

The winning wheel is ideal for gaining insights into the strategic orientation of companies and especially for uncovering indications of their resilience. The following case study is intended to illustrate this. It is necessary to search texts for key terms and assign them to the dimensions of the winning wheel. The analyzed text comes from an interview with former VW CEO Herbert Diess and reveals what the path to a self-driving company looks like.