The idea of service (Dienstgedanke) played an important role in National Socialism. Even marriage and labour were sold as service to the people (Dienst am Volk). There was no longer any talk of work being a means of self-realisation or of selling one’s labour as a commodity. The boundless willingness to serve was associated with an almost heroic fulfilment of duty (Pflichterfüllung) and willingness to make sacrifices (Opferbereitschaft). But also the leader-follower principle (Führer-Gefolgschafts-Prinzip), with which the individual was conditioned to the reflex of obedience that was expected on the front line of work and later on the front line of war. Men and women, boys and girls were included equally. Based on the new semantics of work under National Socialism and the functions of the Arbeitsdienst, the following article focuses on the film Ich für Dich – Du für mich (1934), directed by Carl Froelich and based on the stage play F.A.D. Kroschenen (Lautsch/Herbig 1934).