Food and nutrition are popular topics in social media platforms of all kinds. So far, academic research on the topic of digital nutrition communication is still rather in its infancy, but the high social relevance of the topic is undisputed. On the one hand, social media platforms such as TikTok could have a positive influence on knowledge and behavior on the topic of nutrition. On the other hand, it is often criticized that nutrition communication in social media is sometimes deficient and could, for example, lead to harmful dietary changes. This contribution is based on a student-run project and concerned with explorative research on the topic how food and nutrition issues are communicated on TikTok, which actors are of importance, and what opportunities and risks the use of this particular platform might open up for digital nutrition education and communication.

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A hard nut to crack? Explorative Forschung zum Thema Essen und Ernährung auf TikTok

  • Joachim Allgaier,
  • Karoline Kaudel,
  • Maja Krakofsky,
  • Anke Reibert,
  • Elisa Sonnberger,
  • Laura Vajda

摘要

Food and nutrition are popular topics in social media platforms of all kinds. So far, academic research on the topic of digital nutrition communication is still rather in its infancy, but the high social relevance of the topic is undisputed. On the one hand, social media platforms such as TikTok could have a positive influence on knowledge and behavior on the topic of nutrition. On the other hand, it is often criticized that nutrition communication in social media is sometimes deficient and could, for example, lead to harmful dietary changes. This contribution is based on a student-run project and concerned with explorative research on the topic how food and nutrition issues are communicated on TikTok, which actors are of importance, and what opportunities and risks the use of this particular platform might open up for digital nutrition education and communication.