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The migration of art into the digital sphere has entered public consciousness with the success of NFTs in recent years. However, the status of these digital originals in contrast to artworks in traditional media is still unclear. Looking at commercially successful NFT projects, it could be said that NFT art explores the boundary of art by distinguishing itself primarily through its monetary value and relying heavily on brand building.

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Bored Apes & Co: NFTs and Art as a Brand

  • 章节

  • 发表日期：

    2025年

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  • Stefan Waller

摘要

The migration of art into the digital sphere has entered public consciousness with the success of NFTs in recent years. However, the status of these digital originals in contrast to artworks in traditional media is still unclear. Looking at commercially successful NFT projects, it could be said that NFT art explores the boundary of art by distinguishing itself primarily through its monetary value and relying heavily on brand building.