Fungible (fan) tokens and non-fungible tokens (NFTs) are expected to revolutionize the sports market by offering innovative opportunities for fan engagement and new revenue streams for sports organizations, teams, or athletes. This chapter provides an overview of the state of research regarding tokens in sports by conducting a systematic literature review. The results provide some interesting insights about the supply and demand of sports-related digital assets for both involved stakeholders and scholars.

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Fungible and Non-Fungible Tokens in Sports

  • Ute Schüttoff,
  • Laura Glaser,
  • Tim Pawlowski

摘要

Fungible (fan) tokens and non-fungible tokens (NFTs) are expected to revolutionize the sports market by offering innovative opportunities for fan engagement and new revenue streams for sports organizations, teams, or athletes. This chapter provides an overview of the state of research regarding tokens in sports by conducting a systematic literature review. The results provide some interesting insights about the supply and demand of sports-related digital assets for both involved stakeholders and scholars.