In this contribution, we provide a brief introduction to the construct of charismatic leadership and then describe the results of a series of studies that show that leaders are perceived as more charismatic after their death than during their lifetime. We show that this effect comes about because deceased leaders are perceived as more strongly merged with the group (e.g., the company or the country they have led). In the end, we discuss possibilities of how leaders can benefit from this by striving to be perceived as “one of us” during their lifetime.