错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Updating the Innovation Strategy

  • Daniel Huber,
  • Heiner Kaufmann,
  • Martin Steinmann

摘要

After the innovation strategy has been applied in its initial version and has unfolded its effect in the company, the world of course continues to turn. The assumptions on which the innovation strategy was based will change and market forces do shift. This happens to some extent slowly and gradually, but sometimes the environment also changes abruptly. For these reasons, it will be necessary to update the innovation strategy over and over again.