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Mathematical modelling is a key element of quantitative marketing and helps companies around the globe in making important marketing decisions about launching new products and managing existing ones. Most mathematical models used in marketing research are either purely statistical or include elements of statistical models.

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Statistical Modeling in Market Research

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  • 发表日期：

    2025年

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  • Anatoly Zhigljavsky

摘要

Mathematical modelling is a key element of quantitative marketing and helps companies around the globe in making important marketing decisions about launching new products and managing existing ones. Most mathematical models used in marketing research are either purely statistical or include elements of statistical models.