On the Necessity of a “Purpose-Based View”

In Part I of this book, Ikigai, as understood in Japanese, was explained and an approach to this concept based on the original logotherapy was presented. This individual Ikigai is now contrasted with the organizational Ikigai as a blueprint in Part II. Such a consideration is based on a corresponding fundamental perspective of organizations—the “purpose-based view”. This is added to the previous two perspectives of the “market-based view” and “resource-based view”, because not only the consideration of important aspects of the environment and the organization’s own resources can be seen as sources of forward-looking strategies, but also the purpose orientation of organizations and their ability to connect with human striving for meaning. This extends the previous two-dimensional approach of strategic management to a three-dimensional approach. The limits of the previous understanding of strategy are discussed in the following chapter, the contents of previous important based-view approaches are shown, and the “purpose-based view” is supplemented.