Basics for the Practical Support of Change

This text is Chapter 2 of the complete work, with concrete, pragmatically applicable tools for culture change. Culture change here refers to the so-called non-technical part of change processes, i.e. a sustainable change of behavior and attitudes of the people within an organization. This chapter presents the second part of the foundations. It introduces the two basic models and the design principles for the change process in organizations. The models include the four-phase model of culture change for a systematic planning and implementation and the AC model (actor and context) with the four determinants that are indispensable for behavioral changes of an individual. The five design principles —What and How, Why, Penguin, Ikea, and Mobile Principle show how the activities should be designed to change the behavior of a whole organization. The two models and five principles are based on current research findings from behavioral science, psychology, and neuroscience and have proved to be relevant in the authors’ decades of practical experience, especially for the sustainable success of culture change.