Existing research shows that firms leverage linguistic complexity in corporate communication to obscure negative information and shape audience perception. In this study, we examine the impact of CEO narcissism on the strategic use of linguistic complexity during earnings conference calls. Driven by strong (weak) motivation for impression management in image-enhancing (threatening) scenarios, narcissistic CEOs are expected to employ less complex language when reporting favorable (unfavorable) performance. Utilizing a narcissism index comprising fifteen indicators, we find a significant negative relationship between CEO narcissism and linguistic complexity in the question-and-answer (Q&A) sections of these calls.

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Research Manuscript 3

  • Frederic Lammers

摘要

Existing research shows that firms leverage linguistic complexity in corporate communication to obscure negative information and shape audience perception. In this study, we examine the impact of CEO narcissism on the strategic use of linguistic complexity during earnings conference calls. Driven by strong (weak) motivation for impression management in image-enhancing (threatening) scenarios, narcissistic CEOs are expected to employ less complex language when reporting favorable (unfavorable) performance. Utilizing a narcissism index comprising fifteen indicators, we find a significant negative relationship between CEO narcissism and linguistic complexity in the question-and-answer (Q&A) sections of these calls.