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This case study deals with the baking sector, in which personas and customer journeys have changed significantly over the years.

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Best Case: Dr. Oetker Austria

  • 章节

  • 发表日期：

    2026年

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  • Alexander Schwarz-Musch,
  • Alexander Tauchhammer,
  • Bernhard Guetz

摘要

This case study deals with the baking sector, in which personas and customer journeys have changed significantly over the years.