Step 3: Success Measurement and Optimization

章节
发表日期：

2026年

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Alexander Schwarz-Musch,
Alexander Tauchhammer,
Bernhard Guetz

摘要

This chapter demonstrates how to make success in digital marketing, in combination with “traditional marketing,” ontinuously measurable, which key metrics s are the most meaningful, and which holistic approaches exist for optimizing success.

This chapter demonstrates how to make success in digital marketing, in combination with “traditional marketing,” ontinuously measurable, which key metrics&#xa0;s are the most meaningful, and which holistic approaches exist for optimizing success.

Step 3: Success Measurement and Optimization

摘要

This chapter demonstrates how to make success in digital marketing, in combination with “traditional marketing,” ontinuously measurable, which key metrics s are the most meaningful, and which holistic approaches exist for optimizing success.