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This chapter explains how to develop buyer personas, how to analyze customer journeys, and how to define stage-specific objectives for each stage of the customer journey, enabling you to assess the success of your digital communication measures.

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Step 1: Analysis and Objectives

  • 章节

  • 发表日期：

    2026年

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  • Alexander Schwarz-Musch,
  • Alexander Tauchhammer,
  • Bernhard Guetz

摘要

This chapter explains how to develop buyer personas, how to analyze customer journeys, and how to define stage-specific objectives for each stage of the customer journey, enabling you to assess the success of your digital communication measures.