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As introduced in Chap. 1, the primary objective of this thesis is to explore methodologies for constructing a UCR to enable personalized customer targeting. Consequently, this chapter provides an overview of state-of-the-art approaches for representing customer behavior. Sect. 3.1 presents general methodologies for developing and utilizing UCR, as outlined in Chap. 2. Sect. 3.2 examines approaches that focus on task-specific customer representation, highlighting techniques tailored to distinct applications.

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State-of-the-Art

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  • 发表日期：

    2026年

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  • Miguel Alves Gomes

摘要

As introduced in Chap. 1, the primary objective of this thesis is to explore methodologies for constructing a UCR to enable personalized customer targeting. Consequently, this chapter provides an overview of state-of-the-art approaches for representing customer behavior. Sect. 3.1 presents general methodologies for developing and utilizing UCR, as outlined in Chap. 2. Sect. 3.2 examines approaches that focus on task-specific customer representation, highlighting techniques tailored to distinct applications.