The current century has been defined by the digitalisation of society, facilitated by the proliferation of mobile devices and the connectivity and utilisation of the Internet. This development has led to a notable simplification in the use of online services and online shopping for the customer. For instance, the advent of one-click purchasing has made it significantly easier for customers to find and purchase products online without navigating through multiple pages or performing extensive searches.

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Introduction

  • Miguel Alves Gomes

摘要

The current century has been defined by the digitalisation of society, facilitated by the proliferation of mobile devices and the connectivity and utilisation of the Internet. This development has led to a notable simplification in the use of online services and online shopping for the customer. For instance, the advent of one-click purchasing has made it significantly easier for customers to find and purchase products online without navigating through multiple pages or performing extensive searches.