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This chapter introduces the article What makes communication ‘organizational’? How the many voices of a collectivity become the one voice of an organization by James R. Taylor and François Cooren (1997) and discusses its significance, especially for the field of organizational communication studies. The article became fundamental for a theoretical perspective, which is known today under the label “Communicative Constitution of Organization” (CCO) and which has significantly shaped the international research field of organizational communication. The core idea of the CCO perspective is a change of view on the relationship between communication and organization: Moving away from a focus of communication from, in and about organizations – and towards an understanding of organization as communication.

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Communicative Constitution of Organization (CCO): What Makes Communication ‘Organizational’? How the Many Voices of a Collectivity Become the One Voice of an Organization – by J. R. Taylor and F. Cooren (1997)

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    2026年

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  • Dennis Schoeneborn

摘要

This chapter introduces the article What makes communication ‘organizational’? How the many voices of a collectivity become the one voice of an organization by James R. Taylor and François Cooren (1997) and discusses its significance, especially for the field of organizational communication studies. The article became fundamental for a theoretical perspective, which is known today under the label “Communicative Constitution of Organization” (CCO) and which has significantly shaped the international research field of organizational communication. The core idea of the CCO perspective is a change of view on the relationship between communication and organization: Moving away from a focus of communication from, in and about organizations – and towards an understanding of organization as communication.