The majority of respondents fall within the 25–34 age group, followed by 18–25, suggesting that the sample is largely composed of gen Z and millennials. Nearly all respondents (98%) reported using digital media multiple times a day, underscoring high exposure to online content. Social media was the primary source of media consumption supplemented by YouTube, online news sites/apps, and blogs/substacks.

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Findings

  • Madhura Dumbre

摘要

The majority of respondents fall within the 25–34 age group, followed by 18–25, suggesting that the sample is largely composed of gen Z and millennials. Nearly all respondents (98%) reported using digital media multiple times a day, underscoring high exposure to online content. Social media was the primary source of media consumption supplemented by YouTube, online news sites/apps, and blogs/substacks.