Introduction
摘要
30 seconds of silence. In November 2024 the meditation app Calm uses their ad space in popular American TV channels during the presidential campaign to grant viewers thirty seconds of uninterrupted peace and hereby aims to raise awareness about mental health. Every one in eight people suffers from mental health issues, amounting to around 970 million affected people worldwide with numbers only increasing, particularly with the outbreak of the Covid-19 pandemic (World Health Organization, 2022).