The main objective of this dissertation can be divided into the scientific and academic exploration of resonance with its theoretical adaption for corporate and stakeholder-oriented communication and the derivation of implications for practitioners to improve the efficiency of corporate and stakeholder-oriented communication. In the first part, resonance was traced back to its origins in physics to follow its development and modifications through diverse research fields and approaches utilizing resonance more or less linked to its roots within physics. Constitutive elements have been identified to build a thread throughout the presented studies and provide a recurring frame with which the results are aligned.