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Here, external threats to business models are categorized and systematically identified using tools like the Business Model Environment Map (BMEM). The chapter highlights megatrends, market forces, and environmental variables as key stressors. Two case studies illustrate how stress factors are derived and contextualized for application.

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Identification of Stress Factors: Second Step in BMST

  • 章节

  • 发表日期：

    2025年

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  • Lars Heim

摘要

Here, external threats to business models are categorized and systematically identified using tools like the Business Model Environment Map (BMEM). The chapter highlights megatrends, market forces, and environmental variables as key stressors. Two case studies illustrate how stress factors are derived and contextualized for application.