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This chapter derives the research model of the study. To this end, an exploratory interview study is conducted at the outset. The aim is to gain initial insights into the potential effects of rejections in online product testing programs and to support the development of hypotheses.

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Development of the Research Model

  • 章节

  • 发表日期：

    2025年

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  • Kira Louisa Küpper

摘要

This chapter derives the research model of the study. To this end, an exploratory interview study is conducted at the outset. The aim is to gain initial insights into the potential effects of rejections in online product testing programs and to support the development of hypotheses.