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The introduction highlights the relevance of the topic for marketing research and practice. The objectives of the study and the resulting research questions are then presented, followed by an outline of the structure of the investigation.

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Introduction

  • 章节

  • 发表日期：

    2025年

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  • Kira Louisa Küpper

摘要

The introduction highlights the relevance of the topic for marketing research and practice. The objectives of the study and the resulting research questions are then presented, followed by an outline of the structure of the investigation.