Definition and Characterization of the Research Sample: The Considered Companies and Their Business Models
摘要
This chapter focuses on defining and characterizing the research sample for the study on internet-enabled businesses. It details the process of identifying and classifying relevant companies, ensuring they are comparable in business model and market dynamics. The chapter explains the extensive data collection and filtering process, which involved analyzing annual reports and other resources to narrow down from 4,659 companies to 903 that met the criteria. The importance of understanding each company’s business model and the challenges faced in categorizing them are also highlighted.