Generational Cohort Theory posits that populations can be divided into generational segments, sets of individuals who share common birth years (Van den Bergh & Behrer, 2016). As such, each generation evolves through similar events and socioeconomic developments and has a shared history, such as social norms, historical events, political and economic upheavals, and breakthrough innovations (Goldring & Azab, 2021). These elements lead to shared characteristics, beliefs, preferences, values, attitudes, lifestyles, and behaviours (Thomas & George, 2021), while also impacting their communication style, knowledge, skills, and other aspects of life, including socialising and purchasing.