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Artificial Intelligence (AI) has rapidly switched from a plain theoretical concept into a transformative force across industries and nearly every aspect of human life. Since its inception in the distant 1950s, AI has become integral to sectors like advertising (Kaplan and Haenlein, Business Horizons 62:15–25, 2019), revolutionizing traditional methodologies in favor of AI-driven approaches.

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Artificial Intelligence: A Systematic Review of Advertising and Marketing Communication Tools

  • 章节

  • 发表日期：

    2025年

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  • Evangelia Ktisti,
  • Fotis Syropoulos,
  • Elli Vlachopoulou,
  • Olga Chatzilazaridou

摘要

Artificial Intelligence (AI) has rapidly switched from a plain theoretical concept into a transformative force across industries and nearly every aspect of human life. Since its inception in the distant 1950s, AI has become integral to sectors like advertising (Kaplan and Haenlein, Business Horizons 62:15–25, 2019), revolutionizing traditional methodologies in favor of AI-driven approaches.