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Very few studios use surveys among their members to gain insights into which channel potential or new members became aware of the studio. In the course of the survey, only two out of fourteen studios were able to provide such information. One chain, which primarily relies on online communication, discovered through a member survey that many respond to outdoor advertising, and subsequently intensified its efforts in this area.

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Discussion: Evaluation of Outdoor Advertising Campaigns from the Studios’ Perspective

  • 章节

  • 发表日期：

    2025年

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  • Karsten Happel

摘要

Very few studios use surveys among their members to gain insights into which channel potential or new members became aware of the studio. In the course of the survey, only two out of fourteen studios were able to provide such information. One chain, which primarily relies on online communication, discovered through a member survey that many respond to outdoor advertising, and subsequently intensified its efforts in this area.