Outdoor advertising offers the opportunity to reach existing and potential customers outside their homes through a variety of advertising media. In practice, outdoor advertising is therefore also referred to as out-of-home advertising (abbreviated as ‘OOH’).

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Outdoor Advertising

  • Karsten Happel

摘要

Outdoor advertising offers the opportunity to reach existing and potential customers outside their homes through a variety of advertising media. In practice, outdoor advertising is therefore also referred to as out-of-home advertising (abbreviated as ‘OOH’).