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The following section derives the research hypotheses with regard to national brands. These hypotheses concerning the selected determinants of market share examine changes in the market share of national brands and private labels. Consequently, the focus here is on the competition between these two players.

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Derivation of the Hypotheses

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  • 发表日期：

    2026年

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  • Philipp Brüggemann

摘要

The following section derives the research hypotheses with regard to national brands. These hypotheses concerning the selected determinants of market share examine changes in the market share of national brands and private labels. Consequently, the focus here is on the competition between these two players.