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This study demonstrates the conceptual development and empirical application of decomposed market shares using the example of regular and promotional prices as well as national brands and private labels. The impact of changes in the determinants of market shares has already been extensively examined in previous research. However, these approaches to analyzing market shares do not provide information on shifts within a given market share.

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Discussion of the Method for the Decomposition of Market Shares

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  • 发表日期：

    2026年

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  • Philipp Brüggemann

摘要

This study demonstrates the conceptual development and empirical application of decomposed market shares using the example of regular and promotional prices as well as national brands and private labels. The impact of changes in the determinants of market shares has already been extensively examined in previous research. However, these approaches to analyzing market shares do not provide information on shifts within a given market share.