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The examination of German Turks as a target group, in order to identify determinants regarding their ethnic values and consumption behavior, can be traced back to the 1980s. However, corresponding studies have only increased significantly after 2000. The growing economic and social significance of German Turks can be considered the reason for this development.

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  • 发表日期：

    2025年

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  • Ergün Kalayci

摘要

The examination of German Turks as a target group, in order to identify determinants regarding their ethnic values and consumption behavior, can be traced back to the 1980s. However, corresponding studies have only increased significantly after 2000. The growing economic and social significance of German Turks can be considered the reason for this development.