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Initially, the scientific discourse raises the question of how ethnic groups will continue to evolve in terms of their distinctive traditions, in this case, wedding celebrations. Comprehensive studies on the marketing of wedding celebrations are scarcely available. An empirical toolkit to investigate the marketing strategies for the specific ethnic groups has not yet been developed in a systematic diction.

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Problem Statement

  • 章节

  • 发表日期：

    2025年

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  • Ergün Kalayci

摘要

Initially, the scientific discourse raises the question of how ethnic groups will continue to evolve in terms of their distinctive traditions, in this case, wedding celebrations. Comprehensive studies on the marketing of wedding celebrations are scarcely available. An empirical toolkit to investigate the marketing strategies for the specific ethnic groups has not yet been developed in a systematic diction.