The results of this study also provide valuable insights for the working practices of event hall operators. These are suitable, among other things, to increase customer satisfaction of guests and especially wedding guests in Turkish event halls. Furthermore, event hall operators benefit economically from a targeted adjustment of their event marketing and the focus on high-revenue target groups.

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Recommendations/Solutions for Practice

  • Ergün Kalayci

摘要

The results of this study also provide valuable insights for the working practices of event hall operators. These are suitable, among other things, to increase customer satisfaction of guests and especially wedding guests in Turkish event halls. Furthermore, event hall operators benefit economically from a targeted adjustment of their event marketing and the focus on high-revenue target groups.