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Based on the theoretical results of the study, it becomes clear that both the research work on ethnomarketing targeting German citizens of Turkish origin and the research work on event marketing for wedding events, especially with an intercultural context, have so far been rudimentary.

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  • 发表日期：

    2025年

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  • Ergün Kalayci

摘要

Based on the theoretical results of the study, it becomes clear that both the research work on ethnomarketing targeting German citizens of Turkish origin and the research work on event marketing for wedding events, especially with an intercultural context, have so far been rudimentary.