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Chapter 5 outlines the methodology of the master’s thesis. It begins by defining the overall research design, followed by a detailed description of the data collection process and the development of the questionnaire. The chapter also discusses the chosen data analysis method, specifying the use of Partial Least Squares Structural Equation Modeling (PLS-SEM), and explains the sampling approach applied in the study.

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Methodology

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  • 发表日期：

    2025年

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  • Milena Hake

摘要

Chapter 5 outlines the methodology of the master’s thesis. It begins by defining the overall research design, followed by a detailed description of the data collection process and the development of the questionnaire. The chapter also discusses the chosen data analysis method, specifying the use of Partial Least Squares Structural Equation Modeling (PLS-SEM), and explains the sampling approach applied in the study.