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This chapter analyzes the challenges that traditional industrial companies face in the 21st century and addresses the importance of strategic innovation to ensure future viability. The previous focus in research & development on existing markets and technologies is no longer sufficient. Rather, a change is necessary, including towards more sustainability, but also new, digital business models. Examples from ebm-papst illustrate this necessity and show ways to define a clear innovation strategy that goes beyond purely technological developments and also includes business models and services to address new market opportunities.

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Innovation is not an End in Itself

  • 章节

  • 发表日期：

    2025年

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  • Tomas Smetana,
  • Lysander Weiss,
  • Lucas Sauberschwarz,
  • Christine Grübel

摘要

This chapter analyzes the challenges that traditional industrial companies face in the 21st century and addresses the importance of strategic innovation to ensure future viability. The previous focus in research & development on existing markets and technologies is no longer sufficient. Rather, a change is necessary, including towards more sustainability, but also new, digital business models. Examples from ebm-papst illustrate this necessity and show ways to define a clear innovation strategy that goes beyond purely technological developments and also includes business models and services to address new market opportunities.